What the Food?
Welcome to What the Food?—the history and comedy podcast that dives into the weird, wild, and fascinating history of food, drinks, and dining cultures around the world. We’re Miles, Andy, and Dom—just three friends with a love for food and a knack for uncovering its untold stories. From surprising food origins to the moments that shaped how we eat, we uncover the strange, unexpected, and often hilarious history behind what ends up on our plates. Join us on our next culinary adventure through time!
What the Food?
Pop-Tarts and the Breakfast Revolution of Postwar America
It's time to unwrap the foiled sugary saga of Pop-Tarts! The iconic breakfast pastries that have toasted their way into the hearts of millions. From their crispy, frosted beginnings in the 1960s to their status as a pop culture phenomenon, we're exploring how Pop-Tarts became a toasted favourite.
We head back in time to the post-war drive for convenience that led to their invention, touching on the fierce rivalry between Kellogg’s and Post that sparked the Pop-Tart revolution. We also talk about the ridiculous amount of ridiculous sounding ridiculous flavours.
But it’s not all sprinkles and frosting—this episode also covers the dark side of Pop-Tarts, from their questionable nutritional value to lawsuits involving flaming toasters and misleading labels. It's a treat you won’t want to miss!
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Theme music: “Celebration” by Alexander Nakarada. Available for use under the CC BY 4.0 license (www.creativecommons.org/licenses/by/4.0/)